![]() In one study of speed dating, people were asked what kinds of partners they found attractive. What we like and don't like is almost always determined by subconscious forces, and when we try to consciously predict our own preferences we're often wrong. ![]() ![]() Compelling things fit our minds like keys in the ignition, turning us on and keeping us running, and yet we are often unaware of what makes these "keys" fit. ![]() Professor Jim Davies' fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling, from art to religion and from sports to superstition. The past 20 years have seen a remarkable flourishing of scientific research into exactly these kinds of questions. Why do some things pass under the radar of our attention, but other things capture our interest? Why do some religions catch on and others fade away? What makes a story, a movie, or a book riveting? Why do some people keep watching the news even though it makes them anxious? ![]()
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